ILSY to Bridges: The Campaign

ILSY to Bridges: The Campaign

By

Candice Jones

From the moment my group, High 5 Public Relations, pulled the name ILSY out of a hat back in January, we knew we had a great semester ahead of us. It has been so wonderful to work with such an amazing non-profit agency. We couldn’t have asked for a better client. Debra Krittenbrink, executive director of Bridges, has been so incredible to work with and we all feel as though we have contributed to a great cause.
Today was our event. As we all stood around mingling with guests and getting to know the board, everyone kept saying what an amazing job we have done. High 5 along with PR Perceptions and Team Purple have been working diligently on this campaign all semester. Although we still have one more hectic week preparing for our presentations, it felt incredible to stand at our event today and see the results of our progress for Bridges.
It all started with a little research. We conducted surveys as well as a focus group to get a better understanding of what the public thought of a name change for this organization. Our survey results told us by just hearing the name, Independent Living Services for Youth, most people understood the sole purpose of the organization. However, ILSY does not roll off the tongue so smooth and the acronym is difficult to remember. The board of ILSY decided on Bridges which we all agree fits the agency well.
My group’s target audience was young professionals. We were in charge of revamping the current Career Coaching brochure and increasing awareness among young professionals in Norman. For the Career Coaching brochure we hosted a photo shoot to capture some current pictures of young professionals working with students. Our goal with this brochure was to show the potential success of a student paired up with a mentor. High 5 also attended a meeting at Norman Next, a new organization for local professionals. We handed out a fact sheet and talked to the young professionals there about Bridges’ Career Coaching program.
As of now we have 15 days until graduation. We did it girls! I am proud of each group that worked for Bridges this semester. I was the event coordinator for today’s event and I just want to thank you girls for making my job so easy. Everyone did their part and each team worked together to make today’s event as well as this campaign such a success!